They were thinking ka-ching would be my guess.
There’s a conversation going on at the Smart Bitches right now about category romance titles. While I’m usually highly aggravated by the way these kinds of discussions always turn derisive, today I’m actually amused. (Although, that could be because, when I tried to put ointment on a weather crack in my finger, I accidentally grabbed the extra strength arthritis cream instead, and there ain’t much that’s worse than that. I know because I’ve done it more than once.)
But anyway, here’s a little 2006 info from the Business of Consumer Publishing via Dear Author:
The most romance fiction sold?…
Harlequin ($418 million)
Random House ($81 million)
Penguin Group ($71 million)
HarperCollins ($64.8 million)
Kensington ($37 million)
Random House (Bantam Dell), Penguin Group (Berkley, NAL, Signet), HarperCollins (Avon), and Kensington (Zebra, Dafina, Brava, Aphrodisia) sold a combined $253.8 million. Harlequin sold $164.2 million more than the combined sales of the other industry big dogs.
So the marketing of Harlequin’s core editorial doesn’t appeal to readers who neither read nor greatly respect that core editorial?
I’m sure they’re losing sleep. Absolutely.